The word fronterizx (or fronterizo/a) is used by local people to describe things, people, and behaviors, that are somehow related to the border. Its broadness reflects the inclusiveness of the word. The English word border however conjures images of division and conflict. This campaign confronts this idea. The region is one of the Americas great epicenters of cultural hybridization. But instead of promoting cultural connectivity - too often we are divided and politicized. These divisions cause dangerous policies and uninformed rhetoric that create the social circumstances for the type of violence that happened during the mass shooting in El Paso, Texas.

Ensenada, Baja California 2017.

Tijuana, Baja California 2016.

Tijuana, Baja California 2017.

El Paso, Texas 2017.

Tijuana, Baja California 2016.

Ensenada, Baja California 2017.

Ciudad Juarez, Chihuahua 2016.

McAllen, Texas 2017.

Corpus Christi, Texas 2018.

San Diego, California 2016.

San Diego, California 2016.

White Sands, New Mexico 2017.

Mesquite, New Mexico 2017.

Reynosa, Tamaulipas 2018.

Tijuana, Baja California 2016.

Casas Grandes, Chihuahua 2018.

El Paso, Texas 2017.

Cotulla, Texas 2017.

Casas Grandes, Chihuahua 2018.

San Diego, California 2016.

Tijuana, Baja California 2016.

Albuquerque, New Mexico 2017.

Tijuana, Baja California 2016.

Rio Grande City, Texas 2017.

Mata Ortiz, Chihuahua 2018.

Delicias, Chihuahua 2018.

Tijuana, Baja California 2016.

Tijuana, Baja California 2016.

Tijuana, Baja California 2016.

Tijuana, Baja California 2016.

Brownsville, Texas 2016.

Casas Grandes, Chihuahua 2018.

Tijuana, Baja California 2017.

Reynosa, Tamaulipas 2018.

Ciudad Juarez, Chihuahua 2016.

Mata Ortiz, Chihuahua 2018.

Albuquerque, New Mexico 2017.

Nuevo Casas Grandes, Chihuahua 2018.

Janos, Chihuahua 2018.

Casas Grandes, Chihuahua 2018.

Ensenada, Baja California 2017.

Jacumba Hot Springs, California 2017.

Alamos, Texas 2017.

Hebronville, Texas 2017.

Albuquerque, New Mexico 2017.

Cotulla, Texas 2017.

Albuquerque, New Mexico 2017.

Albuquerque, New Mexico 2017.

Mata Ortiz, Chihuahua 2018.

Mata Ortiz, Chihuahua 2018.

Colonia Juarez, Chihuahua 2018.

Namiquipa, Chihuahua 2018.

Corpus Christi, Texas 2017.

El Paso, Texas 2017.

Colonia Juarez, Chihuahua 2018.

Ensenada, Baja California 2017.

Namiquipa, Chihuahua 2018.

Albuquerque, New Mexico 2017.

Namiquipa, Chihuahua 2018.

Matachí, Chihuahua 2018.

Tijuana, Baja California 2016.

Mc Allen, Texas 2016.

Ensenada, Baja California 2017.